segment-appsflyer-ios 5.2.0

segment-appsflyer-ios 5.2.0

LangLanguage Obj-CObjective C
License MIT
ReleasedLast Release Apr 2020

Maintained by af-builder, Maxim Shoustin, Gil Meroz, Andrii Hahan, Vitaly Sokolov, Margot Guetta, Shahar Cohen.

Depends on:
Analytics~> 3.7
AppsFlyerFramework~> 5.2.0

  • By
  • Appsflyer

AppsFlyer integration for Segment.

This is a Segment wrapper for AppsFlyer SDK framework.

In order for us to provide optimal support, we would kindly ask you to submit any issues to [email protected]

When submitting an issue please specify your AppsFlyer sign-up (account) email , your app ID , production steps, logs, code snippets and any additional relevant information.

Table of content



To install the segment-appsflyer-ios integration, simply add this line to your CocoaPods Podfile:

pod 'segment-appsflyer-ios'


Carthage is a decentralized dependency manager that builds your dependencies and provides you with binary frameworks. To integrate AppsFlyer and Segment into your Xcode project using Carthage, specify it in your Cartfile:

github "AppsFlyerSDK/segment-appsflyer-ios" "5.1.3"


First of all, you must provide values for AppsFlyer Dev Key, Apple App ID (iTunes) and client secret in Segment's dashboard for AppsFlyer integration

Usage - Objective-C

Open AppDelegate.h and add:

#import "SEGAppsFlyerIntegrationFactory.h"

In AppDelegate.mdidFinishLaunchingWithOptions:

SEGAnalyticsConfiguration *config = [SEGAnalyticsConfiguration configurationWithWriteKey:@"SEGMENT_KEY"];
    [config use:[SEGAppsFlyerIntegrationFactory instance]]; // this line may need to be replaced if you would like to get conversion and deep link data in the app.
    config.enableAdvertisingTracking = YES;       //OPTIONAL
    config.trackApplicationLifecycleEvents = YES; //OPTIONAL
    config.trackDeepLinks = YES;                  //OPTIONAL
    config.trackPushNotifications = YES;          //OPTIONAL
    config.trackAttributionData = YES;            //OPTIONAL   
    [SEGAnalytics debug:YES];                     //OPTIONAL
    [SEGAnalytics setupWithConfiguration:config];

Usage - Swift

Open/Create <Your-App-name>-Bridging-Header.h and add:

#import "SEGAppsFlyerIntegrationFactory.h"

Open AppDelegate.swiftdidFinishLaunchingWithOptions and add:

import Analytics


let config:Analytics.SEGAnalyticsConfiguration = SEGAnalyticsConfiguration(writeKey: "SEGMENT_KEY")

        config.use(SEGAppsFlyerIntegrationFactory())  // this line may need to be replaced if you would like to get conversion and deep link data in the app.
        config.enableAdvertisingTracking = true       //OPTIONAL
        config.trackApplicationLifecycleEvents = true //OPTIONAL
        config.trackDeepLinks = true                  //OPTIONAL
        config.trackPushNotifications = true          //OPTIONAL
        config.trackAttributionData = true            //OPTIONAL

        Analytics.SEGAnalytics.setup(with: config)

AppsFlyer integration responds to identify call. To read more about it, visit Segment identify method documentation. In identify call traits dictionary setCustomerUserID and currencyCode

Get Conversion Data

In order for Conversion Data to be sent to Segment, make sure you have enabled "Track Attribution Data" and specified App ID in AppsFlyer destination settings:



In order to get Conversion Data you need to:

  1. Add SEGAppsFlyerTrackerDelegate protocol to your AppDelegate.h (or other) class
#import <UIKit/UIKit.h>
#import "SEGAppsFlyerIntegrationFactory.h"

@interface AppDelegate : UIResponder <UIApplicationDelegate, SEGAppsFlyerTrackerDelegate>
  1. Pass AppDelegate (or other) class when configuring Segment Analytics with AppsFlyer. Change line [config use:[SEGAppsFlyerIntegrationFactory instance]]; to [config use:[SEGAppsFlyerIntegrationFactory createWithLaunchDelegate:self]];
  2. In the class passed to the method above (AppDelegate.m by default) implement methods of the SEGAppsFlyerTrackerDelegate protocol. See sample code below:
#import "AppDelegate.h"

@interface AppDelegate ()


@implementation AppDelegate

-(void)onConversionDataSuccess:(NSDictionary*) installData {
    BOOL first_launch_flag = [[installData objectForKey:@"is_first_launch"] boolValue];
    NSString *status = [installData objectForKey:@"af_status"];
    if(first_launch_flag) {
        if ([status isEqualToString:@"Non-organic"]){
            NSString *sourceID = [installData objectForKey:@"media_source"];
            NSString *campaign = [installData objectForKey:@"campaign"];
            NSLog(@"This is a non-organic install. Media source: %@ Campaign: %@", sourceID, campaign);
        } else {
            NSLog(@"This is an organic install");
    } else {
        NSLog(@"Not first launch");

 Any errors that occurred during the conversion request.
-(void)onConversionDataFail:(NSError *) error {
    NSLog(@"%@", [error description]);

 `attributionData` contains information about OneLink, deeplink.
- (void)onAppOpenAttribution:(NSDictionary *)attributionData{
    for(id key in attributionData){
        NSLog(@"onAppOpenAttribution: key=%@ value=%@", key, [attributionData objectForKey:key]);

 Any errors that occurred during the attribution request.
- (void)onAppOpenAttributionFailure:(NSError *)error{
    NSLog(@"%@", [error description]);

// Rest of your AppDelegate code


In order to get Conversion Data you need to:

  1. Add SEGAppsFlyerTrackerDelegate protocol to your AppDelegate (or other) class
  2. Pass AppDelegate (or other) class when configuring Segment Analytics with AppsFlyer. Change line config.use(SEGAppsFlyerIntegrationFactory()) to config.use(SEGAppsFlyerIntegrationFactory.create(withLaunch: self))
  3. Implement methods of the protocol. See sample code below:
class AppDelegate: UIResponder, UIApplicationDelegate, SEGAppsFlyerTrackerDelegate {
  var window: UIWindow?
  func onConversionDataSuccess(_ conversionInfo: [AnyHashable : Any]) {
      guard let first_launch_flag = conversionInfo["is_first_launch"] as? Int else {
      guard let status = conversionInfo["af_status"] as? String else {
      if(first_launch_flag == 1) {
          if(status == "Non-organic") {
              if let media_source = conversionInfo["media_source"] , let campaign = conversionInfo["campaign"]{
                  print("This is a Non-Organic install. Media source: \(media_source) Campaign: \(campaign)")
          } else {
              print("This is an organic install.")
      } else {
          print("Not First Launch")
  func onAppOpenAttribution(_ attributionData: [AnyHashable : Any]) {
      print("Deep Link Data goes here:")
      if let data = attributionData{

 func onConversionDataFail(_ error: Error) {

  func onAppOpenAttributionFailure(_ error: Error?) {
  //rest of you AppDelegate code

Install Attributed event

If you are working with networks that don't allow passing user level data to 3rd parties, you will need to apply code to filter out these networks before calling

// [ track:@"Install Attributed" properties:[properties copy]];

Additional AppsFlyer SDK setup

@import AppsFlyerLib;

@implementation AppDelegate

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
    [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(integrationDidStart:) name:SEGAnalyticsIntegrationDidStart object:nil];


- (void)integrationDidStart:(nonnull NSNotification *)notification {
    NSString *integration = notification.object;
    if ([integration isEqualToString:@"AppsFlyer"]) {
        /// Additional AppsFlyer SDK setup goes below
        /// All setup is optional
        /// To set Apple App ID and AppsFlyer Dev Key use Segment dashboard
        /// ...
        /// Enable ESP support for specific URLs
        [[AppsFlyerTracker sharedTracker] setResolveDeepLinkURLs:@[@""]];
        /// Disable printing SDK messages to the console log
        [[AppsFlyerTracker sharedTracker] setIsDebug:NO];
        /// `OneLink ID` from OneLink configuration
        [[AppsFlyerTracker sharedTracker] setAppInviteOneLink:@"one_link_id"];


This project has 4 examples for objective-C and Swift (with troubleshooting). To give it a try , clone this repo and from each example first run pod install to install project dependancies.