The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK enables mobile app developers to maximize their monetization on Android, iOS, and Windows Phone 8. The Google Mobile Ads SDK is available to AdMob, DoubleClick for Publishers (DFP), and Ad Exchange customers.
The IMA iOS SDK v3 allows native application developers to request and track VAST ads in the iOS (8.0+) environment. For a more detailed list of the video ad features supported by each of the IMA SDKs, refer to Video features and SDK versions. For general compatibility information, see the Compatibility page. The v3 IMA iOS SDK supports the same video containers and codecs as v1.
To begin integrating, follow the instructions listed on these pages:
If you have any feedback or questions, please visit the IMA SDK Forum.