Anver Bogatov
8pods
Cxense Advertising is designed to facilitate collaboration between advertising networks, extending the reach of a single advertiser and allowing for more specific targeting of the user audience. This enables advertisers to achieve greater click-through and conversion rates.
Cxense Advertising Enables Audience Targeting using Keywords, Categories, Geography, time of day and Days of week, Site Targeting, Device Targeting.
Provides Brokers the ability to generate custom Advertising Products - tailored to met your Advertisers needs and Publishing capabilities: dimension, format, pricing, charges, targeting options, Ad ranking and much more.
Provides the ability to manage revenue shares by designing effective bid models.
Allows brokers to provide backfill for unsold spaces.
Supports all players in the advertising industry: self-advertisers and publishers, advertising agencies and advertising network business owners.
License: Custom
The personalization product gathers and analyzes user data to know which content to bring forward at any particular moment.
Content and product recommendations match individual user interests to drive engagement and conversions.
Website personalization delivers an immediate increase in pageviews and time spent on the site while decreasing bounce rates. By bringing the most relevant content, promotions and offers forward, businesses will also see much higher conversion rates and digital revenue.
Personalization can be driven by many aspects, such as the context of the current page, and article popularity. You can actively leverage user attributes, such as their location, device, interests, or data about their subscriptions and past purchases.
Use audience segments to tailor recommendations to specific users and use recommendations based on collaborative filtering to drive conversions.
License: Custom
Cxense Display boosts digital advertising revenue for publishers.
Cxense Display integrates with Cxense DMP (Data Management Platform), enabling publishers to segment their audience and target ads to specific site visitors, increasing advertising effectiveness, relevance and revenue.
Engage users with relevant ads based on context or interests.
Offer an integrated solution on multiple platforms.
Optimize campaigns with precision and forecasting.
Full integration with the DMP: migrate specific user segments into Display to drive targeted ads and increase revenue.
Detailed reports to measure and optimize ad revenue.
License: Custom
Cxense DMP (Data Management Platform) enables publishers and digital businesses to aggregate, segment, and action user data to drive higher user engagement and digital revenue.
Combine first-, second- and third-party data, analyze it, develop individual user profiles and audience segments, and put the data to work across your sites and multi-channel marketing plan.
Valuable insight. The power lies in combining sociodemographic data sets with each individual user’s interests, intent, and context. The Cxense DMP gathers data and analyzes it to produce meaningful insight and segments.
Cross-device and cross-platform. Get data and insight on your audience no matter what device they use. With the DMP, you can analyze and action data on each individual users across all of your sites and apps.
Engage & monetize. Cxense DMP puts your data to work to engage and monetize your audience. Build a loyal, engaged audience, convert site visitors to subscribers, and earn higher prices for premium ad targeting.
Collect data – and make it actionable in real-time. Use tools from the Cxense platform such as Cxense Maxifier and Cxense Content or integrate with your preferred ad server and/or marketing tools.
License: Custom
Capture all user interactions across desktop, tablet, and mobile devices. Display data in intuitive dashboards and improve the user experience.
The Cxense core engine is built on our technology, optimized to capture and action a large number of events in real time.
Get tailored traffic reports to understand how people consume content.
Identify the external sites that drive traffic to you.
See how traffic is split across different devices, browsers, and operating systems.
Follow the popularity of individual articles and pages through their lifecycle and get detailed information on pageviews and unique users – and discover how the article can drive recommendations and contextual ads.
Understand how people navigate to articles, how much time they spend there, and where they go next.
License: Custom
Capture all user interactions across desktop, tablet, and mobile devices. Display data in intuitive dashboards and improve the user experience. The Cxense core engine is built on our technology, optimized to capture and action a large number of events in real time. * Get tailored traffic reports to understand how people consume content. * Identify the external sites that drive traffic to you. * See how traffic is split across different devices, browsers, and operating systems. * Follow the popularity of individual articles and pages through their lifecycle and get detailed information on pageviews and unique users – and discover how the article can drive recommendations and contextual ads. * Understand how people navigate to articles, how much time they spend there, and where they go next.
License: Custom